Dana White has revealed that Dagestani social media sensation Hasbulla Magomedov has made well over a million dollars thanks to his deals with the UFC and the Nelk Boys.
Since his big breakthrough in 2021, the GOAT of the forty-pound division, Hasbulla, has risen to unimaginable heights of fame, garnering millions of followers on social media and bagging a lucrative five-year deal with the world’s premiere MMA promotion, the Ultimate Fighting Championship.
Hasbulla’s deal with the UFC included selling his merchandise and including him as a character in EA Sports UFC 4. Hasbulla also collaborated with the Nelk Boys on a couple of occasions.
Thanks to his collaborations in the States, the little beast from Dagestan has earned millions of dollars.
“He’s a great kid,” Dana White said during a recent appearance on ‘Hotboxin’ with Mike Tyson’. “The Nelk Boys have actually – they didn’t blow him up, he was already blown up, they took really good care of him. When he came out here they took him on this tour and did a lot of really good s**t for him.
“But Hasbulla’s done really well, I mean we did a deal with him for the – the video game deal, we did a deal with him with T-shirts where he made a bunch of money. Just with us and the Nelk Boys he’s made easily over a million bucks, so yeah. He’s killing it.”
Hasbulla most recently attended UFC 280, where his compatriot Islam Makhachev won the vacant lightweight title by submitting Charles Oliveira in the second round.